HyperNormalisation Is Breaking—What Happens When the System Can No Longer Hide the Truth?
In the late Soviet Union, everyone knew the system was failing. The government knew it. The people knew it. Yet, they all continued as if nothing was wrong. This paradox, first identified by anthropologist Alexei Yurchak, was called HyperNormalisation—a situation where a collapsing reality is kept alive through collective pretense. When filmmaker Adam C…
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