Anima Mundi

Share this post

User's avatar
Anima Mundi
HyperNormalisation Is Breaking—What Happens When the System Can No Longer Hide the Truth?

HyperNormalisation Is Breaking—What Happens When the System Can No Longer Hide the Truth?

Malte's avatar
Malte
Feb 01, 2025
∙ Paid
4

Share this post

User's avatar
Anima Mundi
HyperNormalisation Is Breaking—What Happens When the System Can No Longer Hide the Truth?
Share

In the late Soviet Union, everyone knew the system was failing. The government knew it. The people knew it. Yet, they all continued as if nothing was wrong. This paradox, first identified by anthropologist Alexei Yurchak, was called HyperNormalisation—a situation where a collapsing reality is kept alive through collective pretense. When filmmaker Adam C…

Keep reading with a 7-day free trial

Subscribe to Anima Mundi to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Malte J. Wagenbach
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share